Emma Watson, who plays Hermione Granger in the Harry Potter movie franchise, is reported to be releasing a second green clothing line. The 20-year-old collaborated with British fair trade label People Tree to create eco-friendly t-shirts, skirts, shorts and dresses twice in 2010. Eighty-percent of the pieces were made with 100% organic cotton, and all proceeds went to the People Tree Foundation to help fair-trade farmers. This year will be the young actress’s final line with People Tree (which she models in the video posted below), but don’t fret – she has moved on to other fashion opportunities. Watson’s second fairly traded and environmentally sound line will be released with Alberta Ferretti on March 21st called “Pure Threads.” She has said to have been inspired by a 1970s Jane Birkin (the namesake for the famous “Birkin bag” by Hermès). Watson did not receive payment for her work with People Tree, although she did receive a six-figure deal when she modeled for Burberry in both in June 2009 and again for the British label’s 2010 Spring/Summer campaign. It has also been reported that Emma will be taking a brief hiatus from her Ivy League education at Brown to focus on her final Harry Potter film and these fashion pursuits. If she studies even half as hard as Hermione does, we’re sure she she’ll be able to complete all her projects successfully.
March 8, 2011
Glamorous Green Girl: Emma Watson
This entry was posted on Tuesday, March 8th, 2011 at 11:26 pm and tagged with Alberta Ferretti, British, celebrity fashion line, eco-friendly, Emma Watson, Harry Potter, People Tree, Pure Threads and posted in Fashion News. You can follow any responses to this entry through the RSS 2.0 feed.
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